The Money Awards Entry Guide

April 15: Open for entries June 24: First fee increase July 15: Second fee increase July 29: Final Deadline

Eligibility period: Monday, January 1, 2024 - Monday, June 30, 2025

The first step in the entry journey is determining if your work is eligible, and if so, which Awards and categories best suit it.

We’ve summarised the main rules to help you figure out if your work is eligible for entry. Use this as a starting point, not a substitute. And once you’ve got an idea of what you want to enter, always check the full terms and conditions to make sure you’ve understood the rules.

1. The Entry has been submitted exactly as launched or released and has not been modified for entry into The Money Awards.
2. The Entry is not speculative or conceptual and has not been banned or withdrawn from the market at any time.
3. A duly authorised senior officer (CFO, CEO or Chairperson) from the Entrant has given permission for the work to be entered.
4. There is no reference to your Company or any Contributing Companies in any materials (except in the case of self-promotion or if the reference existed in the original execution).
5. The entry can be understood in English and all supporting digital content is subtitled in English.
6. You understand that if you withdraw your entry after 24 June 2025, you will not receive a refund. Please see Part A of the Rules for more information on cancellations, refunds and withdrawals.
7. All supporting content and materials are correct and final versions. We shall not permit any changes once your Entry has been submitted.
8. Prior to the Entry being submitted, you have obtained all relevant rights and consents required to allow us, and any third parties authorised by us, to use the Entry Materials, except for any information submitted within the ‘Confidential Results for the Jury’ section of your written entry.
9. By submitting an entry you agree to pay the relevant entry fee.
10. If any Artificial Intelligence tool has been used in the work or the entry materials, this must be referenced in the relevant part of the written submission and you must indicate that an AI tool has been used and for what purpose.

If you’re unable to meet all the requirements on this list, your entry may be ineligible for The Money Awards. Failure to meet all requirements could see your entry being disqualified or withdrawn without a refund.

Once you’ve made sure your work meets all the necessary eligibility requirements, it’s time to identify which Award or Awards best suit your work. For this, reference The Money Awards Rulebook. There, you’ll find a breakdown of the categories, including their material requirements.

Navigate Your Way Through This Guide By Considering Two Questions:

1. What key elements do you focus on when describing your work? Has this work disrupted the market? If so, what made it so successful? Was it the customer experience, the product delivery or maybe it was the research and insights that shaped the concept? Identifying the root of your work will allow you to match it with the most appropriate Award.
2. What was the objective? What were you trying to achieve? Was there a particular element that really helped to deliver on that objective? Identifying the intention behind your work will help you when it comes to category selection.

Use this checkout checklist to ensure you’ve completed everything correctly:

• Have you double checked your work meets the eligibility criteria detailed in The Money Awards Rulebook?
• Have you made sure you’ve got permission from the right people to enter the work?
• Have you made sure you’re entering your work exactly as it was launched?
• Have you got the rights to all the assets you’re submitting with your Entry?
• Have you made sure not to reference the contributing companies in the written submission, as well as in any of the digital assets or physical materials?
• Have you asked a fresh pair of eyes to sense and spell check your entry?
• Are you completely satisfied with the final version? Remember, once you checkout you can’t make any more changes.

The written explanation is a compulsory element for every Award. It serves as an opportunity for you to tell the Jurors everything they need to know about your work, from the idea, strategy and execution, right through to the results.

Each question has been specifically designed to help you showcase your work, so make sure you take full advantage of each one and answer with as much relevant detail as possible. If you’re entering your work across multiple Awards, resist the temptation to copy and paste your answers. Tailoring them for each entry, within the context of that Award and category, will make it easier for the Jury to understand why your work deserves to win there.

The first thing the Jury looks for when distinguishing between shortlisted work and winners is how the objective links to the impact and results. If your objective is to drive sales but your results focus on visits to your app, the Jury will notice this disconnect. They’re industry experts, so think carefully about what they would view as a metric of success.

It’s also important to remember that most of the Jury won’t be from your market. This is where the Cultural Context & Market Landscape question comes into play. Use it to provide insight into why your work is relevant for this particular company, at this particular moment, in this particular market. Help them understand why this work pushed the boundaries of what 'great' is for the audience in the market where it ran. There is also an opportunity to provide context for any regulatory or compliance factors that may have influenced your work.

So, to summarise:

• Make the most of every question
• Link your objective to your outcome
• Include relevant results, providing a cultural context, as well as regulation and compliance information.

The supporting materials are some of the most important elements of your entry. They are what the Jury examine, watch and read during their decision-making. Some elements are mandatory, others are recommended or optional. Below is an overview of the entry requirements – please see The Money Awards Rulebook for the full list, plus formatting guidelines.

Regardless of the Award you’re entering, some general rules to remember are:

• All video content and supporting visuals must be in English.
• Work that was not originally released in English can be translated or subtitled exactly as it was released so that it can be understood in English by the Jury.
• If translating original video work, please note that dubbing is not allowed. Voiceovers can be translated, but visible speech must be kept in the original language and subtitled.
• Supporting materials must not contain any reference to any contributing companies or individuals.

The presentation image is compulsory across the Awards. This is a visual presentation of your work, including images and English text, concisely summarising the idea, execution and results. It should provide an engaging, easy-to-digest overview of the work.

The demo film and the client testimonial video are not mandatory for the Awards but we highly recommend submitting a client testimonial video. Providing digital material gives you an opportunity to introduce and explain your work. Include your cultural context, reference your original objective and final outcome, and keep it under 2 minutes.

If you have any questions about the entry process, from category selection to eligibility, or just the process in general, our team is here to help.

After you check out your entry, each piece of work is reviewed multiple times by our Awards team before it gets to the Jury. If there are any issues, a member of the team will be in touch. If you don’t hear from us, it means you’re all set and your work has progressed through to the judging stages.

What happens if you’ve been shortlisted? Shortlists are decided in the first round of judging. If you make the shortlist, our team will let you know via email and provide assets that you can use to celebrate your success on social media.

If your work has been selected as a winner for a Gold Award or a Grand Prix, our team will get in touch with you via phone or email. We’ll send you details about where to go and when.

Please remember that we’re sharing this information under embargo so that you can make sure the right people are at the venue to accept the Award. This means that the news cannot be shared externally until we announce it onstage.