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Over the past 18 months, businesses of all shapes and sizes have needed to focus specifically on the digital customer experience as other channels have closed or slowed down. The ability to define the customer experience – and make it unique – is not just a differentiator, but what allows companies to succeed during a challenging, unprecedented time. We spoke with Dr. Tiffany Raymond of PayPal on how leveraging e-commerce will not just accelerate business but can also be optimized with strategic thinking.

__Guests:__
Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal

__Host:__
Sanjib Kalita, Editor-in-Chief, Money20/20
Rachel Morrissey, Content Manager & Executive Producer of the podcast, Money20/20

__Producers:__
Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential
Sanjib Kalita, Editor-in-Chief, Money20/20
Rachel Morrissey, Content Manager & Executive Producer of the podcast, Money20/20