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What Black Friday is telling us about Consumer Behavior Trends

Consumer behavior has undergone a lot of changes during the pandemic, but Black Friday is still the cornerstone of the retail world. A lot of small businesses rely on this time of year for survival, so we spoke with Howard Grosfield, Executive Vice President and General Manager- US Consumer Marketing, AMEX about what trends they are seeing and how retail can flourish despite the challenges this winter.

Producers: Roland Bodenham, Senior Video Editor, Ascential
Kisha Allison, Head of Content, Money20/20 USA

Hosts: Kisha Allison, Head of Content, Money20/20 USA
Rachel Morrissey, Content Producer, Money20/20 USA

Guest: Howard Grosfield, Executive Vice President and General Manager- US Consumer Marketing, AMEX