Crown Agents Bank's story
Quite simply Money20/20 is the best and most relevant for our clients and markets we serve. The Money20/20 events themselves are extremely well run and have some great content in the sessions. From a networking perspective we get to see an unparalleled number of existing clients and prospects all in one place.
At Crown Agents Bank we had an excess of 90 direct leads at one show and we subsequently went on to onboard several new prospects who are now clients – so a great return on investment. We met the majority of our prospects and clients at our stand and all of these were new to bank clients. The result has been a much better profile for our business in the market and ultimately increased revenues.
Our advice at Crown Agents Bank that we would give to potential sponsors is to engage with the Money20/20 team as early as possible to maximise the yield on the investment. Make sure you have a full understanding of what is going on when, and make sure you have a full plan to get what you want out of the show. Making use of the various options for stands is critical to ensure success.